Recover lost sales opportunities with cash digitalization
Cash still remains the largest cause of friction in distribution chains across emerging markets, as less than one-third of the $13 trillion in payments between suppliers and retailers are made electronically. This over-reliance on cash affects FMCG brands significantly and can lead to lost sales opportunities as many retailers return or cancel orders at the point of delivery due […]
Building an automated sales and marketing engine for FMCGs
FMCG brands in emerging markets have realized that digitization is more than just a buzzword and that digital commerce, data analytics and other solutions will transform every aspect of their businesses. Many FMCG leaders have even set ambitious goals to reduce costs and increase revenues with a focus on digitizing sales and marketing processes as […]
RedCloud is solving the data conundrum in the supply chain
Data is Knowledge; Knowledge is Power. The digital age allows us to collect and analyse data to take action on it quickly and with higher accuracy. Organisations that store large amounts of data understand their customers better because they know what their customers want, when they need it and can predict the next course of […]
Increasing app adoption rates with data-driven marketing.
As mobile penetration and smartphone use continues to increase, more apps are being created and downloaded daily, with mobile app downloads expected to cross 250 billion globally in 2021. Emerging markets are not left out of the rapid smartphone adoption, for example, Brazil and South Africa have smartphone penetration rates of over 60 percent. With the average […]
Decentralization and the future of commerce
Digital commerce has transformed the retail industry, with worldwide sales amounting to $4.28 trillion in 2020. The rise of e-commerce is disrupting traditional supply chains with the promise of enabling brands and sellers to reach more customers than ever. However, e-commerce marketplaces like Amazon, JD.com, and Alibaba, which provide the greatest reach, are highly centralized and […]
Digitizing finance for all: Closing the $5 trillion MSME credit gap
In emerging markets today, over 2 billion people and 200 million businesses lack access to savings and credit, as they are excluded from the formal financial system. Transactions are exclusively in cash, and there is no access to credit beyond informal lenders and personal networks. There is a massive gap between the credit micro, small, […]
Increase customer lifetime value with targeted merchant rewards
As competition in the FMCG industry intensifies, understanding and maximizing the customer lifetime value (CLV) of each distributor or retailer has become an important way to boost business profit. B2B businesses are now investing billions of dollars into increasing customer lifetime value through loyalty programs, trade marketing, and other rewards that improve customer relationships. In […]
Fighting for control: The rise of private label in the FMCG industry
Early in the COVID-19 crisis, many large FMCG brands disappeared from stores due to panic buying and pantry loading, leading to many shoppers opting to buy private-label goods, and have continued to do so. Private label products have experienced rapid growth in the last few years, especially in emerging markets like South Africa, which reported a startling […]
COVID-19 recedes top African brands’ value by $5.5 billion.
The COVID-19 pandemic has had significant effects on top brands in emerging markets, wiping out 12 percent of brand value, or $5.5 billion from Africa’s largest brands between 2020 and 2021. FMCG brands, especially food and beverage manufacturers were some of the hardest hit, as their route-to-market has been severely hampered. Lockdowns, social distancing, and other restrictions […]
Driving growth with digital sales communication
Every day, sales representatives in FMCG companies are responsible for developing and sustaining long-lasting relationships with distributors and retailers to ensure orders are filled and sales targets are met. In emerging markets, however, much of this communication is manual, as sales reps must visit retailer stores to interact with merchants and gather feedback. Even though […]
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