Open Commerce

Intelligent Trading For Supply Chains Across The World

Grow Faster. Trade Smarter.

Demand for Fast Moving Consumer Goods is growing exponentially worldwide, yet the supply chain doesn’t have the agility to deliver. Outdated processes and lack of market data makes it tough for Brands, Distributors and Retailers to match supply to demand.

The age of smart digital trading, transformed through data and AI, is upon us.

Meet the RedAI Trading Platform™, for Intelligent Open Commerce.

Marketplace Technology

RedAI Trading Platform allows Retailers to uncover new products and restock faster, while Brands and Distributors can reach thousands of new customers.

AI-Driven Data Insights

Reveal local market insights by category for smart trading decisions that drive market share versus local and regional rivals.

Ads & Promotions

Promote new products and expansion of coverage through in-app and hyper-targeted campaigns that drive business growth.

Digital Services

RedPay offers Retailers and Distributors quick and secure mobile payments and services to streamline digital trade and eliminate risks.

We’re bringing intelligent Open Commerce to the world:

$2.9bn

Value of FMCG goods traded*

*from 2022 to Sept 30, 2024.

25k+

Active Retailers

6k+

FMCG Brands Listed

500+

Trading Distributors

Empowering businesses
 across the globe

Since joining RedCloud, MAIMA distributors in Argentina have implemented a data-led growth strategy that results in an average of 90 new clients every month. For Damián, this is just the beginning.

Thanks to RedCloud, Shamsu’s local shop in Nigeria can have the same efficiency as a larger business. Via the Red101 app, he can order stock at any time, get fast delivery and benefit from special promotions.

We’ve opened the door to global trade

The FMCG industry needed a fairer, transparent and technologically robust trading system that unlocked supply chains and empowered businesses.

That system is Open Commerce, enabled by Digital Trading, data and AI.

Brands enjoy more sales and greater market presence

FMCG Brands on RedCloud understand the market in real-time and connect to an online network of hundreds of distributors and thousands of retailers.

Distributors grow reach
and trade smarter

RedCloud Distributors gain a competitive edge by accessing new customers in more locations, streamlining their operations and increasing their profit margins.

Retailers find great brands, competitive prices and easy supply

Retailers benefit from access to thousands of SKUs from hundreds of Brands, available at their own convenience on a handy mobile app.

“We’ve experienced exponential growth.”

Before we met RedCloud, going into the open market was a bit challenging. Now our cost of distribution has reduced by 20% and our cost of marketing has reduced by about 15%. We’re really enjoying this partnership.

Kate Banjoko, COO, Vektro Foods Nigeria Ltd

We started working with RedCloud in April 2024 and, since then, we have experienced exponential growth. I believe that within the next 3 to 4 months, this operation will account for 20% to 25% of my total monthly volume.

Elias Rapaci, Owner, Life Gourmet Distribuidora
Brazil

Our partnership with RedCloud has been fruitful and impressive for Guiness Nigeria. Through this partnership, our products have successfully entered previously untapped areas.

Bankole Onakoya, National Route To Consumer Manager,  Guinness Nigeria