Dare to be Different: Creating new sales opportunities with data
Developing markets hold tremendous growth potential for the FMCG industry and are likely to generate new consumer sales of $11 trillion by 2025, an equivalent of 170 Procter & Gambles. However, local competitors and smaller brands will fight for that business in ways that established multinational FMCG brands have not seen. Smaller brands currently account for 19% […]
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