The key to sustainable growth for FMCG brands
The FMCG industry has had a long history of generating reliable growth through mass brands. In 2010, the FMCG industry was responsible for creating 23 of the top 100 global brands and had grown the total return to shareholders (TRS) by almost 15% per year for 45 years. However, shifting consumer behaviour, retailer consolidation, and the […]
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