COVID-19 recedes top African brands’ value by $5.5 billion.
The COVID-19 pandemic has had significant effects on top brands in emerging markets, wiping out 12 percent of brand value, or $5.5 billion from Africa’s largest brands between 2020 and 2021. FMCG brands, especially food and beverage manufacturers were some of the hardest hit, as their route-to-market has been severely hampered. Lockdowns, social distancing, and other restrictions […]
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