Personalization is key to FMCG marketing success in high-growth markets.
Imagine receiving a personalized email from your favorite coffee brand with a coupon for your next purchase, just when your coffee is running low. How likely are you to make that purchase? At least 60% likely, according to research. The research also shows that this type of personalized campaign is very effective and can deliver up […]
You must be logged in to post a comment.