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Category: Blog

E-commerce is bad for your business – Switch to Open Commerce today!

Over the last few years, digitalization has greatly influenced the way we trade, as more people are beginning to buy and sell over the internet. The pandemic and its effect on in-person visits to physical stores brought about a sharp increase in e-commerce growth, as online sales amounted to 19% of total retail sales in 2020, […]

Open Commerce is the key to winning in B2B e-commerce

Over the last few years, digital marketplaces have been the buzz of the consumer industry as the global online share of FMCG has increased steadily. FMCG digital commerce is expected to grow rapidly across emerging markets within the next five to ten years as smartphone and internet penetration increases in these regions. For example, FMCG […]

How to drive digital transformation in emerging markets

Imagine a billion-dollar organization that manufactures thousands of products with a 100% manual, paper-based management system. Does this sound strange? Unfortunately, this is all too common in the consumer goods industry, especially in emerging markets, where manufacturers still depend on physical visits to retailers and van sales across a vastly fragmented retail market to deliver […]

Transform your supply chain with advanced planning analytics powered by Open Commerce

Every consumer goods company wants a supply chain that runs smoothly from end to end; however, various challenges, such as the rapid shifts in customer expectations and purchase habits, inflation and the rising prices of commodities, and a looming energy crisis, among others, have made planning for this almost impossible. The case is even worse […]

Building a sustainable value chain in the FMCG industry

Over the last few years, sustainability has become an important topic in the retail and consumer sector. Since 2020, interest in “ethical brands” and other sustainability-related issues has exploded, growing between 300% and 600% based on Google searches alone. The pandemic, extreme weather events, and a looming energy crisis, among several other events, have brought the need […]

Open Commerce can make your retail business more efficient and cost-effective!

A walk through any major market in any major market in any emerging economy will show the same scene, thousands of little shops and open-air stalls selling essential consumer goods. These small stalls and shops are responsible for over 80% of all consumer goods sold in emerging markets. In some markets, like Nigeria, that figure can rise […]

Win with digital: How FMCGs can unlock value in emerging markets with Open Commerce

By 2025, for the first time in world history, the number of people in the consumer class will exceed the number of those still struggling to meet their basic needs. Over 1 billion new consumers will be created in emerging markets over the next few years, representing a huge growth opportunity for consumer goods manufacturers. However, capitalizing […]

Personalization is key to FMCG marketing success in high-growth markets.

Imagine receiving a personalized email from your favorite coffee brand with a coupon for your next purchase, just when your coffee is running low. How likely are you to make that purchase? At least 60% likely, according to research. The research also shows that this type of personalized campaign is very effective and can deliver up […]

What you need to know about Open Commerce – A live conversation from the market

Every year, billions of dollars’ worth of consumer goods are sold in high-growth markets. However, the supply chain that moves these products from the manufacturers to distributors and eventually retailers is broken and no longer fit-for-purpose. The current traditional distribution model is inefficient, cash-based, and depends almost exclusively on manual processes. This inefficient distribution system prevents […]