Red101: Where Retailers Stock
Their Store

Red101 is an open commerce marketplace connecting thousands of FMCG Retailers, Brands and Distributors to get the right products on to store shelves at the right time.

Connecting the FMCG supply
chain in fast growing markets

Red101 gives independent retailers full access to global and local supply chains.

Open marketplace

Red101 retailers benefit from open access to the entire FMCG supply chain. It's where local power meets global trade. 

Choice and convenience

Ordering is quick and easy for Retailers from any mobile device, offering a wide range of FMCG product options from multiple suppliers at great prices.

Better supply and delivery options

'Last-mile' delivery options and predictable supply of products reduce the risk of stockouts and empty shelves.

Payment and lending services

Red101 enables multiple payment and finance options to retailers, helping them access working capital.

Trade Made Easy

Red101 simplifies all aspects of FMCG trade, so retailers and suppliers ensure supply meets consumer demand and shelves stay stocked.

With unbeatable prices and quick delivery, Aliyah restocks her shop via Red101 with ease. The user-friendly app allows her to manage her shop in Lagos more efficiently, increasing profit.

The only female-run wholesale in Africa, Reunion Trading is future-proofing their business with the power of open commerce. Yasmin and her sister are finally seeing their vision come to life with RedCloud.

Putting convenience at the
centre of the industry

For Retailers, the Red101 mobile app lets them order when and where they want, making business easier.

Distributors and Brands don’t have to leave their desk with a simple, dedicated web portal to manage their stock and orders seamlessly.

Greater visibility for
smarter business

Brands and distributors benefit from full visibility into business performance and distribution with RedInsights. 

Retailers can see more of the market for better negotiating power and quicker access to stock. 

Access to a larger,
open business network

Brands and distributors can find more retail customers to connect with and sell more products to.

Retailers benefit from a larger choice of products, helping them strike fairer deals and maximise profit.

RedPay: The digital payment
solution for Retailers, Distributors
and Brands.

RedPay offers an e-wallet, phone top-ups and bill payments via local digital methods for extra convenience and security.

Maintaining Stock Levels Has Never Been This Easy

A simple, user-friendly platform.

Order and pay in just a few clicks. Benefit from location and preference-based personalization with only relevant offers. Easily find products with highly advanced, AI-powered search.​

“Hurry up and download the Red101 app.”

With RedCloud, we’re able to reach anywhere in Lagos. Once retailers have the app, they order from their location, we see it here and the delivery is arranged – without them having to leave their business. So RedCloud has come to bridge this gap and it’s helping us with volumes [of sales].

Bolanle Iyanda, CEO, Jibot Global Links Ltd 
Nigeria

I’ve been using Red 101 for over a year now. I sit in the comfort of my home and make orders from distributors without wasting money on transport, and I have my order delivered to my shop in no time. I advise my fellow retailers to hurry up and download the Red101 app.

Shamsu Buhari, Retailer, B.A. Sani Nigeria Ltd
Nigeria 

Join one of the world’s fastest
growing B2B commerce
platforms