RedCloud announces partnership with Liquor Boss to drive growth and increase market reach.

Pretoria, May 2022 – Global technology firm, RedCloud, has partnered with Liquor Boss, a large distributor of alcoholic beverages in South Africa, to help drive rapid growth and increase market reach with open commerce technology.

Liquor Boss, a large distributor of alcoholic beverages in South Africa with over 2000 SKUs, has signed a new partnership agreement with RedCloud. This partnership will see Liquor Boss joining the world’s first Open Commerce platform, Red 101 Market, to digitize the entire supply chain and increase market reach.

Liquor Boss is seeking to increase its customer base and drive rapid sales growth but has been limited to the traditional distribution processes, which are inefficient and provide no visibility across the value chain. By joining RedCloud’s revolutionary Open Commerce platform, Liquor Boss can unlock the full value of the traditional supply chain and gain access to a wide network of retailers.

Speaking on the partnership, Luka Medak, the CEO, and MD of Liquor Boss says “I’m looking forward to growing my existing business by partnering with RedCloud. These days it’s becoming increasingly more difficult to grow as a distributor and I’m hoping that RedCloud will help me make that journey easier.”

By joining Red101 Market, Liquor Boss will be able to see in real-time where the demand for their products is across multiple geolocations and generate actionable insights that can be leveraged to drive growth and increase revenue. In addition, these insights will make it possible for Liquor Boss to offer better prices to retailers based on geolocations and create targeted campaigns aimed at capturing existing demand for their products.

Justin Floyd, the CEO of RedCloud, said “We are glad to partner with Liquor Boss to provide end-to-end trust and visibility across the supply chain whilst increasing their market reach across South Africa. RedCloud is on a mission to enable anyone to trade anywhere, and with our open commerce platform, distributors like Liquor Boss can grow their businesses at lower costs.”

RedCloud’s Open Commerce platform is the world’s first decentralized digital commerce platform, where brands, distributors, and retailers can directly connect and trade with each other without undue interference from any third party. Unlike traditional e-commerce, Open Commerce empowers the 1 billion retailer economy by unlocking the business potential of 1 billion small retailers globally and meeting the growing demand for consumer goods in emerging markets.

About RedCloud

RedCloud is a global technology company committed to enabling commerce everywhere, especially in emerging markets, by digitally connecting FMCG brands, distributors, and merchants that enable them to sell smarter, buy better, and pay simpler. With its proprietary Open Commerce platform, RedCloud is poised to drive economic growth in the FMCG industry by providing new levels of visibility and enabling strategic decision-making based on real-time data analysis syndicated across the distribution chain.