RedCloud partners with Thokoman Foods to improve supply chain efficiency with Open Commerce

UK-headquartered Global Technology firm, RedCloud Technologies, has partnered with Thokoman Foods PTY (LTD), South Africa’s 2nd largest peanut butter manufacturer to help digitize their supply chain and increase distribution efficiency. 

This partnership will see Thokoman Foods easily penetrate more retail markets across South Africa by leveraging the world’s first Open Commerce platform built by RedCloud.The Open Commerce platform, Red101 Market, unlocks the full value of the traditional supply chain across emerging markets and will enable Thokoman Foods to build more efficient distribution channels, reach new retailers and deliver sustainable sales growth. 

Thokoman currently distributes its products to 128 hypermarkets, 2133 supermarkets, 8966 mini-markets, 417 wholesale outlets, and 26,856 grocery stores. However, the brand has identified the need for a digital solution that provides increased visibility and real-time insights into the supply chain across multiple geolocations. RedCloud’s Open Commerce technology will provide Thokoman with an easy-to-use platform that captures real-time data from every distributor, retailer, and sales outlet and analyzes that data to provide actionable insights that can be leveraged to improve supply chain efficiency and drive sales growth.

Speaking on the partnership, Alan Devraj, the Sales Director at Thokoman Foods, said, “We look forward to our partnership with Redcloud and are excited to be a part of their forward-thinking in making the supply chain faster, simpler, and more efficient.” 

Thokoman Foods also plans to introduce a new range of high-quality and responsibly-packaged food products into the South African market, and, according to the company, adopting RedCloud’s digital commerce solution is a critical part of this plan,  as it enables them to easily build an e-store where any distributor and retailer can access their brand’s food products.  

Samantha Hamzaoui, the Chief Operating Officer at RedCloud, said, “We are excited to partner with Thokoman foods to help digitize their entire supply chain and make the previously complex distribution process more efficient with the world’s first Open Commerce platform. At RedCloud, Our mission is to digitize the FMCG supply chain across emerging markets so that our business partners reach more customers, build better relationships across their supply chain players, and drive business growth. This partnership allows us to achieve that on a large scale.”

The Red101 Market App is the world’s first Open Commerce platform and is currently live in over five markets, with over 100,000 actively trading retailers signed onto the platform and hundreds more joining daily. With Red101 Market, RedClod is delivering on its promise to help FMCG brands, distributors, and retailers increase revenues, reduce costs, and drive business growth.

About RedCloud

RedCloud is a global technology company committed to enabling commerce everywhere, especially in emerging markets, by digitally connecting FMCG brands, distributors, and merchants that enable them to sell smarter, buy better, and pay simpler. With its proprietary Open Commerce platform, RedCloud is poised to drive economic growth in the FMCG industry by providing new levels of visibility and enabling strategic decision-making based on real-time data analysis syndicated across the distribution chain.

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