RedCloud expands LATAM leadership team with the appointment of Henrique Celentano as VP for Sales & Partnerships, Brazil.

London, 21 Mar 2023

UK-headquartered global technology firm RedCloud, the company behind the world’s first Open Commerce platform, Red101, announces the appointment of Henrique Celentano as VP for Sales & Partnerships in Brazil.

Henrique has extensive experience of technology and commerce, having previously worked in senior roles at PayPal and Meta. At RedCloud, Henrique will oversee sales, business development, and strategic partnership initiatives across Brazil. His expertise in developing digital commerce will be invaluable as RedCloud continues to empower businesses and revolutionize how consumer goods are traded in emerging markets.

Speaking on his appointment, Henrique said: “I am delighted to have joined the RedCloud team as the new VP for Sales & Partnerships in Brazil. RedCloud’s mission to build a new open commerce system for the world is truly inspiring and I can’t wait to help scale it.”

Soumaya Hamzaoui, COO of RedCloud, also shared her excitement about Henrique’s appointment, stating: “We are thrilled to welcome Henrique to our LATAM leadership team. His extensive experience in sales and partnerships, combined with his passion for our mission, make him the perfect fit for this role. We are confident that Henrique will drive significant growth and help us expand our presence across Brazil.”

Henrique’s addition to the RedCloud leadership team is a strategic move in line with the company’s ongoing expansion in both Brazil and the broader LATAM market. His appointment will help strengthen RedCloud’s ability to support the region’s growing number of micro-entrepreneurs seeking to thrive in the digital economy.

About RedCloud

RedCloud is a global technology company committed to enabling commerce everywhere, especially in emerging markets, by digitally connecting FMCG brands, distributors, and merchants that enable them to sell smarter, buy better, and pay simpler. With its proprietary Open Commerce platform, RedCloud is poised to drive economic growth in the FMCG industry by providing new levels of visibility and enabling strategic decision-making based on real-time data analysis syndicated across the distribution chain.