Global trade is undergoing significant transformation, and traditional FMCG supply chains are no exception. For decades, brands, distributors, and retailers in fast growing markets – the engine of global commerce – have faced limitations caused by fragmented, opaque distribution systems. At RedCloud, we’re dismantling these barriers head-on. We believe AI and Open Commerce are the key to empowering businesses, driving growth, and fueling fair competition.
Our mission doesn’t stop at connecting brands and retailers through our RedAI trading platform. We’re taking the vast amount of data generated by our ecosystem and turning it into actionable insights – tools that enable brands, distributors, and retailers to make smarter, faster, and more profitable decisions.
Today, we’re excited to announce the launch of two enhancements to our RedInsights platform for distributors and brands, along with the first generation of the Red101 Smart Assistant for retailers. These tools are set to revolutionize how the supply chain operates, equipping businesses with real-time visibility, decision-making support, and a cutting-edge way to unlock growth opportunities.
Here’s a look at what’s new and how these features are driving the next wave of disruption in global FMCG trade.
RedInsights Retail Opportunity Maps
Distributors often face a critical challenge in understanding and optimizing their coverage. This becomes especially acute in highly dense urban markets where competition is fierce and logistics costs for last-mile delivery are high.
The Retail Opportunity Maps tool provides distributors with an AI-driven, geo-visual interface to address this challenge effectively. The insights are delivered in two structured layers:
- Current Coverage Map:
- View detailed data on the retailers you currently serve.
- Metrics include last order date, top-selling categories, and dormancy status.
- Identify which retailers need a touchpoint or new engagement strategy.
- Retail Opportunity Map:
- Discover untapped retail locations in your region that are not yet part of your network.
- Pinpoint high-demand product categories specific to those geographic areas.
What makes this tool revolutionary is its precision. By visualizing real-time coverage versus potential opportunities, distributors gain an unparalleled perspective. For example, a distributor serving just 60% of retail locations in a city can use this data to bridge the gap, optimize delivery routes, and deploy resources where they matter most – all while creating new revenue streams.
Imagine a future where coverage isn’t just reactive but strategically planned to maximize market share. With Retail Opportunity Maps, that future is here – and it’s impactful.
RedInsights Category Price Benchmarking
Pricing strategy can make or break a product in any market. Yet, pricing insights across fragmented supply chains and multiple sales channels have been impossible – until now.
The Category Price Benchmarking Dashboard gives businesses an analytical edge by enabling comparisons of product prices across five external sales channels. Key features include:
- Insights into pricing gaps between distributors, brands, and retailers across channels and geography.
- Price benchmarking at the category or brand level.
- Tools to simulate price adjustments to see how they impact margins and sales across regions.
This tool, first deployed for Argentina, has already helped businesses refine their strategies to either retain competitiveness or maximize profitability. With actionable data, pricing becomes less of a guessing game and more of a power move. Gains in market share and increased profitability are no longer abstract concepts – they are measurable outcomes you can achieve with this tool.
Introducing the Red101 Smart Assistant
The future of retail management isn’t human-only – and with the Red101 Smart Assistant, we’re taking transformational steps toward smarter, AI-powered store operations.
The Red101 AI-driven chat assistant is a tool designed specifically for retailers, offering AI-guided inventory restocking and customized recommendations. It leverages the vast datasets collected on the RedAI platform to provide real-time, localized retail solutions.
Key Features of Red101 Smart Assistant:
1. Restocking Recommendations
- Get AI-driven restocking suggestions based on availability, supplier options, and popularity with local consumers.
- Ensure shelves stay stocked with the right products, significantly reducing the risk of stockouts.
2. Pricing Insights
- View real-time supplier pricing for identical SKUs, ensuring you get the best possible deals every time.
Red101 tackles a crippling problem for small retailers in fast growing markets: inventory mismanagement. Traditional, manual approaches mean retailers often miss trends or stock the wrong products – missing out on revenue and increasing wastage. With Red101, retailers can shift toward data-backed decisions, put high-demand items front-and-center, and see noticeable improvements in revenue.
Why These Tools Matter Today
Fast-growing markets are the backbone of global FMCG trade. But these markets are often stifled by inefficiencies, wasted resources, and outdated distribution models. The tools we’re introducing today – Retail Opportunity Maps, Category Price Benchmarking, and the Red101 Smart Assistant – are another step in dismantling these barriers.
Key Benefits for Our Customers:
- Distributors streamline operations, uncover new revenue opportunities, and optimize last-mile logistics.
- Brands and Manufacturers gain unprecedented visibility into pricing and placement competitiveness across regions.
- Retailers receive hands-on, actionable support to manage inventory and focus on what sells.
Together, these tools empower local businesses to thrive – creating value across every layer of the FMCG supply chain.
Transforming Global Trade, One Insight at a Time
RedCloud’s commitment to opening commerce isn’t just a lofty ideal: it’s a tangible mission powered by innovation. Our product releases this quarter take us closer to that future where trade is transparent, simplified, and profitable for everyone – not just the big players.
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