Automate to Accelerate your Marketing
The absence of marketing automation is why many FMCGs have disjointed, inefficient marketing, and struggle to drive repeat sales. Marketing executives in the FMCG industry report that lack of automation is causing them to suffer from: Accelerate your marketing by adopting automation The FMCG industry is changing rapidly, and with the rise of digital, brands […]
AI powered technology that removes barriers to fair & profitable trade in emerging markets
Through our unrivalled Intelligent Open Commerce Platform, we’re helping businesses make better decisions and access a world of opportunity. With our Intelligent Open Commerce Platform™: Our Intelligent Open Commerce Platform comprises an AI-powered insights tool – RedInsights, that draws from over 50,000 data points in real-time to provide brands with a detailed, live view of the fragmented local […]
Are your sales team left in the dark?
Your sales team are at the heart of your FMCG business, opening up new avenues for sales opportunities. For your sales team, the power of syndicated data and unlocking the benefits of it proves invaluable. The real question is, are your sales team left in the dark when it comes to analysis of the data made available to them? […]
Reversing the Decline of the Distribution Industry
The distribution chain is the heart of the CPG industry, and at the center of that chain are distributors. Distributors are responsible for moving approximately $6 trillion in goods between manufacturers and consumers but have recently been struggling to remain profitable. The global pandemic has only accelerated market trends that put more pressure on distributors. Slower economies […]
Power is shifting – retailers and consumers are taking control from CPGs
Do you have the ammunition needed to take back control and maintain market share? In recent times, changes in consumer behavior and the retail landscape have put increasing pressure on CPG companies. Today’s customers have veered from the traditional linear path-to-purchase that CPG companies controlled. Brand loyalty is also waning now that customers interact with […]
RedCloud Launches B2B Open Commerce Platform in Mexico
LONDON, June 2021 – RedCloud Technologies, the UK-headquartered global technology company has announced the extension of its local open commerce platform to Mexico to economically empower merchants of any size by enabling them to offer digital commerce to their customers through a single connected app. RedCloud’s platform has already helped over 40,000 registered merchants to […]
Creating Order – Driving Visibility in Inventory Management
Consumer-packaged-goods companies today are dealing with a lot of challenges, including economic uncertainty, rapidly changing consumption patterns, increased cost pressure due to retailer consolidation. As a result, the rate of growth in the industry has slowed down considerably, dropping to a meager 3.2% in the past decade. To achieve accelerated growth in this decade, players […]
The Race for Analytics in the CPG Industry
Consumer-packaged-goods companies today are dealing with a lot of challenges, including economic uncertainty, rapidly changing consumption patterns, increased cost pressure due to retailer consolidation. As a result, the rate of growth in the industry has slowed down considerably, dropping to a meager 3.2% in the past decade. To achieve accelerated growth in this decade, players […]
Leveraging digital solutions to solve challenges in the food and beverage industry
The food and beverage industry is one of most critical industries globally, supplying food and drinks to millions of consumers worldwide. The industry is huge with many sub-industries and product categories which include alcoholic & non-alcoholic beverages, grain products, dairy food, meat, poultry, seasoning, oils, and so many more. This already huge industry is expected to […]
RedCloud is one of the TOP FIVE TECHS that have been awarded the Scale-Up Bridge Program in Mexico
In the midst of a health contingency period, the United Kingdom Department of International Trade (UK DIT) , Grupo Financiero Banorte and the Monterrey Digital Hub , joined forces in the joint ScaleUp Bridge program , with the aim of supporting five British fintechs to connect them with Mexico’s digital entrepreneurship ecosystem. Banorte, one of the largest banks in the Mexican financial system, promotes this […]
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