Driving growth in FMCGs by digitizing Revenue Growth Management (RGM)
Today, more than ever, CPG companies are struggling to achieve profitable growth, with the industry’s economic profit growth dropping to 3.2% between 2010 and 2019, a sharp decline from the 10.2% growth recorded in the previous decade. One of the reasons for this is that the traditional methods of driving growth are not as effective […]
Cost Transformation: A new frontier for brands and manufacturers
Managing and reducing costs are vital aspects of any business, especially for FMCG brands and manufacturers. By reducing costs, brands increase their profits, and can set competitive prices which are attractive to customers. It also means better numbers for the company, which is attractive to investors. Therefore, cost reduction and management efforts are crucial to […]
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