Lack of data analytics spells death for FMCG distributors
Today, wholesalers and distributors in emerging markets face intensified battles over shrinking margins, increased competitive pressures from e-commerce platforms, fluctuating market demand, and supply chain issues. FMCG manufacturers want faster and cheaper ways of getting their products to the retailer’s shelves, and retailers want to buy products at lower prices and still increase their profits. This […]
How FMCGs can unlock outsized growth with data analytics
Adoption of data analytics is a must for FMCG brands who want to drive consistent, outsized growth. Research shows that FMCG brands who effectively use data analytics capabilities to service their sales and marketing processes are 150 percent more likely to outgrow their competitors. Many FMCG leaders, especially those in emerging markets, recognize the need to leverage […]
Driving digital disruption for FMCG brands in emerging markets
For decades, FMCG brands in emerging markets have depended on a traditional distribution model to penetrate a highly fragmented market and get their products to retailers’ shelves. However, this model is grossly inefficient as it relies on costly cash payments and a large sales force who make hundreds of visits every week to merchant’s stores. […]
Future-proof your supply chain with digital
Globally, FMCG supply chains have been disrupted and the critical shortcomings in the current system have been exposed. Studies show that 40 percent of all multinational companies have had their supply chains recently disrupted. Many manufacturers have seen production halted due to a shortage of materials, while others have been unable to cope with the rapid fluctuations […]
Eliminate friction in the FMCG industry with digital payments
According to the World Bank, over half of all payments in the retail industry are made in cash, with most of these transactions occurring among more than two billion individuals and 200 million small businesses in emerging economies. These businesses and individuals lack access to formal capital and credit and must rely on informal lenders and personal networks […]
The digital wholesaler – How distributors can build resilient supply chain
Globally, emerging markets account for 55 percent of the total consumer spending of FMCG products. Within the next five years, over 5 billion new middle class consumers will be created in these markets, and their spending is expected to exceed $6 trillion. To serve this rapidly growing consumer base, distributors and wholesalers across developing markets must leverage digital […]
Web 3.0 and the open economy.
Written by Justin Floyd, CEO & Deputy Chairman, RedCloud The history of the internet has shown us just how powerful innovation can be. The development of mobile, social, and cloud infrastructure has transformed the internet from the dark and anonymous place it was pre-2004 into a technology that benefits over 3 billion people globally, and the evolution is just […]
How supply chain issues might ruin the holidays
Half-empty shelves, longer delivery times, labor shortages, and increasing prices of consumer goods are symptoms of a global problem – supply chain issues. Bottlenecks at many steps along the way have been exacerbated by the pandemic, causing severe issues in a system that demands timeliness to function properly. Worse still, this has happened just as demand […]
Leverage the cloud to drive FMCG growth
Brands and distributors in developing economies need to build deeper relationships with their retailers and merchants to effectively deal with an evolving market context and rapidly changing consumer behaviour as they can detect new market trends quicker and develop more agile business models by directly connecting with their customers. Developing these competencies are crucial, with research […]
Why sales force automation is not enough
For decades, the traditional FMCG sales model in emerging markets has depended on manual sales activities, such as field officers physically visiting retailers and merchants. This leads to high sales costs of between 30 to 40 percent, as brands and distributors need thousands of sales reps to cover their territories and visit each merchant individually. […]
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