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Understand the Nigerian market and uncover new opportunities

Transform the way you trade consumer goods across Nigeria

With Red101®, we digitise the entire buying and selling process for your distributors and their customers, giving you increased influence across the supply chain.

Gain actionable insights and intelligence from across the supply chain

With RedInsights™,  we provide you with AI powered analysis and insights from the supply chain, collected from 50,000+ data points.

Lead the market and drive growth with precisely targeted promotions and ad campaigns

With RedAds™, we arm you with advanced segmentation tools that allow you to run highly targeted campaigns and accelerate your brands sales.

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We help FMCG brands understand and expand in the Nigerian market

FMCG brands across the Nigerian market lack access to quality, real-time time data and have to rely on limited, outdated insights for strategic decision-making. RedInsights™ provides you with in-depth, live insights you need to make intelligent, data-driven decisions and gain a competitive advantage in the Nigerian FMCG market.

  • FMCG brands can access actionable insights drawn from live, real-time data across the Nigerian FMCG market and implement them with a few clicks.
  • Easily identify saturated markets and locate regions where there is a lack of competition or high purchase intent
  • RedCloud’s AI team is building out updates using generative AI to further empower the predictive models better to predict market changes like product shortages or cost increases

Identify and capture opportunities from over 50,000+ real-world data points

Accurate data-led insights are the key to identifying and capturing opportunities in Africa’s largest consumer market. Red101® makes this possible by collecting information from over 50,000 individual points in real-time to provide highly specific reports and insights based on current market conditions.

  • See the market in perfect clarity with live data captured in real time from over 50,000 data points
  • You can generate highly specific, highly advanced reports and insights based on current market conditions
  • Track past market trends in detail with 300 million historic rows of data and over 10 million new rows added monthly

Target over 100,000 engaged buyers with promotions and offers that convert

The traditional distribution model in the Nigerian market leaves brands with almost no influence over the supply chain once products leave the warehouse and limits the brand’s ability to engage directly with retailers and small distributors. 

Red101™ allows brands to increase their supply chain influence and visibility across the market by providing direct access to a rapidly expanding network of over 100,000 engaged buyers.

  • Get an advanced targeting system that segments customers into multiple profiles and enables precision advertising based on specific traits like purchase habits, likelihood to purchase, and more.
  • Brands can run in-app advertising campaigns to engage buyers with high purchase intent on the Red101® platform with a few clicks