A New Operating System For Global Trade

Global Trade. Rewired.

The estimated $11Tn Fast Moving Consumer Goods (FMCG) market is growing rapidly worldwide, but supply chains are struggling to deliver. A $2 trillion inventory gap has emerged—where essential everyday consumer goods fail to reach the people who need them.

Brands lose out on sales, distributors mis-manage inventory, and retailers face empty shelves.

The result? Higher prices, slower growth, waste and lost opportunity across the board.

Meet the RedAI Trading Platform, for intelligent exchange of Digitized FMCG Inventory.

Digital Inventory Exchange

Facilitating trade of bulk inventory through TradeX, retail stock through Red101, or bespoke trading environments.

Trade Data & Intelligence

Delivering smarter trading decisions by product category, matching supply with demand to keep inventory flowing at the right price.

Expanded Trading Networks

Connecting new trading partners, removing silos, releasing stockpiled inventory, easing stockouts—removing barriers to trade.

Payment & Financing

Accelerate digital trade and free up working capital through immediate payment options and trade finance products.

Bringing Intelligent Trade To The World’s Growing Supply Chains

$3.6bn

Value of FMCG goods traded*

Calendar Years 2023 and 2024

68k+

Active Retailers

During H1 2025

6.7k+

FMCG Brands Listed

1,017+

Trading Distributors

During H1 2025

Empowering businesses
 across the globe

Since joining RedCloud, MAIMA distributors in Argentina have implemented a data-led growth strategy that results in an average of 90 new clients every month. For Damián, this is just the beginning.

Thanks to RedCloud, Shamsu’s local shop in Nigeria can have the same efficiency as a larger business. Via the Red101 app, he can order stock at any time, get fast delivery and benefit from special promotions.

Removing Hurdles In The Supply Chain

The FMCG industry needed a transparent and technologically connected trading system to unlock legacy supply chains

That operating system is defined around a digital trading platform for exchange of inventory, underpinned by data and AI intelligence.

Brands compete for market share using real supply chain intelligence

FMCG Brands on RedCloud understand the market in real-time and connect their supply chain ecosystem to oversee distribution and retail coverage

Distributors improve inventory turnover to maximise margins

RedCloud Distributors gain a competitive edge by finding new customers, streamlining operations and increasing inventory velocity.

Retailers find reliable supply, assortment and competitive prices.

With thousands of SKUs from hundreds of Brands, stocking store shelves has never been easier using the Red101 app.

“We’ve experienced exponential growth.”

Before we met RedCloud, going into the open market was a bit challenging. Now our cost of distribution has reduced by 20% and our cost of marketing has reduced by about 15%. We’re really enjoying this partnership.

Kate Banjoko, COO, Vektro Foods Nigeria Ltd

We started working with RedCloud in April 2024 and, since then, we’ve experienced exponential growth. Within the next few months, this operation will account for 20% to 25% of my total monthly volume.

Elias Rapaci, Owner, Life Gourmet Distribuidora
Brazil

Our experience with RedCloud has been 100% positive. We have reached new markets and benefit from increased sales, smoother logistics, reduced costs, and professionalization of our processes.

Gabriel Goyeneche, Founder, Cerveza Goyeneche
Argentina