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Understand the market and capture opportunities with RedInsights™

Identify opportunities using thousands of real world data points

RedCloud’s Intelligent Open Commerce Platform collects information from over thousands of individual points in real time to provide highly specific reports and insights based on current market conditions.

  • See the market in perfect clarity with live data captured in real time from over thousands of data points
  • Brands can generate highly specific, highly advanced reports and insights based on current market conditions.

Segment customers into highly specific profiles

RedInsights™ has advanced segmentation tools that allow FMCG Brands, Distributors and Wholesalers alike to segment audiences in relevant ways.
They can go beyond traditional demographic segmentation to gain a highly accurate and up to date view of the strengths, weaknesses, opportunities and threats of any potential business decision.
RedInsights allows brands and distributors to generate reports and insights based on specific traits like:

  • Purchase habits
  • Basket metrics
  • Likelihood to purchase
  • Likelihood to churn
  • In-app behaviour and interactions

More than just a reporting tool, RedInsights gives predictive and actionable insights

RedInsights™ goes even further beyond the traditional reporting and insights tool. We’re able to provide businesses with predictive models and, automated actions and campaigns.

  • RedInsights™ can flag and notify brands and distributors about potential issues, such as price fluctuations, channel shift or sales deceleration.
  • Brands can easily identify saturated markets and locate regions where there is a lack of competition or high purchase intent
  • RedInsights™ is directly connected to RedAds™, which allows Distributors to take instant actions like adjusting prices to initiating promotions with a few clicks.
  • RedCloud’s AI team is also building out updates using generative AI to further empower the predictive models to better predict market changes like product shortages or cost increases.