Access more buyers & streamline operations with Red101® for Sellers

A de-centralised platform that reduces barriers to trade

Red101® connects the sellers of FMCG goods with hundreds of thousands of local merchants in the fairest, most efficient way possible. 

  • Sellers are given a clear, accurate picture of the market with access to real-time data from over 50,000 live data points.
  • They gain access to a rapidly expanding network of 100,000+ buyers
  • Sellers can accelerate sales growth with targeted promotions 
  • They can start accepting digital payments easily and make use of digital payment network


Easy-to-use tools that simplify the order process

Our sellers know their business best, that’s why we offer the broadest possible choices on fulfilment decisions, like how to get paid or which delivery options to allow.

  • Sellers get a dedicated e-store that is fully customisable to their needs.
  • Highly flexible, granular level pricing rules. 
  • Sellers can offer traditionally restricted products like alcohol or tobacco. 
  • No set obligations or requirements on businesses to transact in specific ways

Real-time stock and inventory management

Sellers access Red101® through a dedicated Web-portal that is tailored to their needs. We’re utilising machine learning and automation to eliminate inefficient manual processes.

  • Sellers can update stock availability and pricing at the click of a button.
  • AI-powered suggestions allow sellers to eliminate inefficient manual processes
  • Can be fully integrated into existing tools like ERP and POS systems, using our deep API plug and play functionality.