Red101: the Retailer,
Distributor and Brand
marketplace

Red101 is an open commerce marketplace that connects thousands of Retailers, Brands and Distributors increasing visibility across the FMCG network.

Connecting the FMCG supply
chain in emerging markets

Red101 gives businesses access to the wider world of open commerce.

Open marketplace

All RedCloud partners benefit from fairer business with better access to the entire FMCG supply chain. It's where local power meets global trade. 

Dedicated mobile and web apps​

Ordering is quick and easy for Retailers from the mobile app. Brands and Distributors have their own dedicated web portal with AI data insights.

Business expansion​

Distributors and Brands find more customers, and Retailers benefit from more choice and extra sales to new customers from digital services like top-ups.

Detailed analytics and RedInsights​

Distributors and Brands see an expanded view of the supply chain, enabling them to diversify with supplementary products and market expansion.

Trade made easy

Red101 simplifies things with an easy ordering process that makes sense for everyone in the supply chain. 

With unbeatable prices and quick delivery, Aliyah restocks her shop via Red101 with ease. The user-friendly app allows her to manage her shop in Lagos more efficiently, increasing profit.

The only female-run wholesale in Africa, Reunion Trading is future-proofing their business with the power of open commerce. Yasmin and her sister are finally seeing their vision come to life with RedCloud.

Putting convenience at the
centre of the industry

For Retailers, the Red101 mobile app lets them order when and where they want, making business easier.

Distributors and Brands don’t have to leave their desk with a simple, dedicated web portal to manage their stock and orders seamlessly.

Greater visibility for
smarter business

Brands and distributors benefit from full visibility into business performance and distribution with RedInsights. 

Retailers can see more of the market for better negotiating power and quicker access to stock. 

Access to a larger,
open business network

Brands and distributors can find more retail customers to connect with and sell more products to.

Retailers benefit from a larger choice of products, helping them strike fairer deals and maximise profit.

RedPay: The digital payment
solution for Retailers, Distributors
and Brands.

RedPay offers an e-wallet, phone top-ups and bill payments via local digital methods for extra convenience and security.

Re-stocking has never
been this easy​

A simple, user-friendly platform.

Order and pay in just a few clicks. Benefit from location and preference-based personalization with only relevant offers. Easily find products with highly advanced, AI-powered search.​

“Hurry up and download the Red101 app.”

With RedCloud, we’re able to reach anywhere in Lagos. Once retailers have the app, they order from their location, we see it here and the delivery is arranged – without them having to leave their business. So RedCloud has come to bridge this gap and it’s helping us with volumes [of sales].

Bolanle Iyanda, CEO, Jibot Global Links Ltd 
Nigeria

I’ve been using Red 101 for over a year now. I sit in the comfort of my home and make orders from distributors without wasting money on transport, and I have my order delivered to my shop in no time. I advise my fellow retailers to hurry up and download the Red101 app.

Shamsu Buhari, Retailer, B.A. Sani Nigeria Ltd
Nigeria 

Join one of the world’s fastest
growing B2B commerce
platforms