Going Carbon-Neutral? How FMCG Brands Can Revolutionize Their Environmental Footprint
The FMCG industry’s environmental impact is staggering – it produces over one-third of global greenhouse gas emissions and 40% of global plastic waste. This massive carbon footprint threatens our planet and increasingly undermines business success in a market where sustainability has become essential. Consumer expectations have fundamentally shifted. A 2024 global survey of 20,000 consumers […]
How Local Partnerships Strengthen Last-Mile Distribution
The last mile of distribution has become the Achilles’ heel of global commerce. It’s the most expensive and critical step of the supply chain, standing between brands and consumers. Yet, across both developed and emerging markets, last-mile logistics is a fragmented and inefficient mess. From poor infrastructure to predatory e-commerce practices, the methods we rely […]
From Gut Feel to Data-Driven Growth: How AI is Revolutionizing Demand Forecasting
Would you trust your investment portfolio to “gut feelings”? Probably not. Yet, consumer brands and manufacturers worldwide still base a significant portion of their demand forecasting on intuition, historical performance, and fragmented data. The result? Inventory distortions (stockouts and overstocks) lead to an inventory gap that costs brands and retailers over $2 trillion in potential […]
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