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Helping FCMG Brands to understand
emerging markets in real time

We help FMCG brands to understand and expand in emerging markets

Most FMCG brands have long had to rely on limited, outdated insights for strategic decision-making in emerging markets.

RedCloud’s Intelligent Open Commerce Platform provides the in-depth, live insights needed to make data-driven decisions and gain a competitive advantage in the market.

 

  • Our tools collect live data across the market with over thousands of data points, so brands have an accurate picture of the market.
  • FMCG companies can access actionable insights drawn from live, real-time data across the market and implement them with a few clicks.
  • They can see everything from sales patterns and basket metrics to segment level penetration in granular detail.
  • RedInsights goes beyond raw data and leverages best-in-class AI to process the data and provide insights that help brands make better business decisions.

Our tools help FMCG Brands to uncover new opportunties

Accurate data-led insights are the key to capturing demand and closing a market share gap, RedCloud’s Intelligent Open Commerce platform makes this possible.

 

  • Brands can accurately identify new opportunities and pinpoint new geolocations where the demands for their products are highest.
  • Our platform helps brands formulate strong GTM strategies and create specific customer profiles in new markets, allowing them to stimulate expansion into new profitable market segments.
  • They can access promotional tools to help drive awareness and sales.

We help FMCG brands increase influence further down the supply chain

The traditional distribution model in emerging markets leaves brands with almost no influence over the supply chain once their products leave the warehouse, which also limits the brand’s ability to directly engage with retailers and small distributors.

  • Our Platform helps FMCG brands increase supply chain influence and visibility in emerging markets
  • They can create targeted promotions targeting over thousands of active retailers through RedAds™
  • RedAds™ provides FMCG brands with an advanced targeting system that segments customers into multiple profiles, and enables precision advertising to accelerate sales.