Open Commerce can unlock opportunities for American FMCG brands in Africa/LATAM
Emerging markets represent the largest growth opportunity for the FMCG industry, as they currently represent over half of global FMCG spend and have been primarily responsible for all the value growth in the industry over the last five years. The appeal of American FMCG brands in these markets is undeniable, as some of the most […]
The American FMCG sector needs AI-powered Open Commerce
Small retailers in the FMCG sector have long had a place in the heart of the American FMCG industry. With about 7.9 million mom-and-pop retail stores open all over the US, we’re all familiar with the image of the local ‘General Store’ in downtown Chicago or the bodega in Queens, New York. However, while retail […]
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