Going Carbon-Neutral? How FMCG Brands Can Revolutionize Their Environmental Footprint
The FMCG industry’s environmental impact is staggering – it produces over one-third of global greenhouse gas emissions and 40% of global plastic waste. This massive carbon footprint threatens our planet and increasingly undermines business success in a market where sustainability has become essential. Consumer expectations have fundamentally shifted. A 2024 global survey of 20,000 consumers […]
How Local Partnerships Strengthen Last-Mile Distribution
The last mile of distribution has become the Achilles’ heel of global commerce. It’s the most expensive and critical step of the supply chain, standing between brands and consumers. Yet, across both developed and emerging markets, last-mile logistics is a fragmented and inefficient mess. From poor infrastructure to predatory e-commerce practices, the methods we rely […]
From Gut Feel to Data-Driven Growth: How AI is Revolutionizing Demand Forecasting
Would you trust your investment portfolio to “gut feelings”? Probably not. Yet, consumer brands and manufacturers worldwide still base a significant portion of their demand forecasting on intuition, historical performance, and fragmented data. The result? Inventory distortions (stockouts and overstocks) lead to an inventory gap that costs brands and retailers over $2 trillion in potential […]
Why Real-Time Visibility Is Crucial for Building Resilient Global Supply Chains
What happens when a global supply chain fails? The shelf is empty, the consumer is frustrated, and your annual EBITDA can take a 30% hit. The fragility of global supply chains – made glaringly obvious by the pandemic – poses one of the most critical challenges for modern commerce. But while the world adjusts to […]
Why Technology Development is Key in Emerging Markets
Emerging markets are no longer the future of the global economy – they are its driving force, shaping industries and disrupting norms. The International Monetary Fund (IMF) forecasts that by 2030, these dynamic regions will account for over 60% of all global economic growth. With rapidly expanding middle classes and vibrant, youthful populations, countries like […]
Digital Transformation in FMCG: A Multi-Billion Dollar Opportunity in Fast-Growing Markets
Fast-growing markets are the future of fast-moving consumer goods (FMCG). These regions already account for nearly half of global consumer spending and drive most of its growth. In 2024 alone, emerging economies achieved an impressive ~11% year-over-year increase in consumer goods retail sale value – more than double the growth rate of developed markets. A […]
Can Open Commerce Solve the Retail Apocalypse?
Retail, as we once knew it, is collapsing. Over 15,000 stores are expected to close across the U.S. this year – more than double the number of closures seen last year. Even iconic names like Sears and Toys “R” Us have vanished from malls and main streets, casualties of a retail landscape unable to adapt […]
Empowering FMCG Trade with Red101 Smart Assistant and RedInsights Tools
Global trade is undergoing significant transformation, and traditional FMCG supply chains are no exception. For decades, brands, distributors, and retailers in fast growing markets – the engine of global commerce – have faced limitations caused by fragmented, opaque distribution systems. At RedCloud, we’re dismantling these barriers head-on. We believe AI and Open Commerce are the […]
Driving change with technology: An Interview with RedCloud’s New Chief Technology Officer, Ankur Modi
We recently had the chance to sit down with our new Chief Technology Officer, Ankur Modi, to discuss his vision for driving change with technology. Ankur brings an impressive background in all things tech, having spent 15 years working with industry giants such as Meta and Amazon. At Meta, Ankur led the Oversight Platforms for […]
The True Cost of Cheap Consumer Goods on the Planet
Every day across the globe, billions of consumers are searching for the best deals both online and offline, looking to stretch every dollar as far as possible. This has led to a prevalence of cheaper goods in a race to the bottom, as manufacturers aim to beat down prices. However, beneath every bargain lie hidden […]
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