The key to sustainable growth for FMCG brands
The FMCG industry has had a long history of generating reliable growth through mass brands. In 2010, the FMCG industry was responsible for creating 23 of the top 100 global brands and had grown the total return to shareholders (TRS) by almost 15% per year for 45 years. However, shifting consumer behaviour, retailer consolidation, and the […]
Is marketing in the dark costing you money?
Driving sales is crucial to the success of FMCG brands, and that success depends on your marketing team being able to anticipate market demand and take advantage of sales opportunities. However, many teams are marketing in the dark, lacking the data and insights needed to respond to market demand in real-time. Is your marketing disjointed, […]
Dare to be Different: Creating new sales opportunities with data
Developing markets hold tremendous growth potential for the FMCG industry and are likely to generate new consumer sales of $11 trillion by 2025, an equivalent of 170 Procter & Gambles. However, local competitors and smaller brands will fight for that business in ways that established multinational FMCG brands have not seen. Smaller brands currently account for 19% […]
Why More Money is Killing Your Business
Digital payments are growing globally as the market is expected to expand at a CAGR of 19.4% between 2021 and 2028. The coronavirus pandemic has further accelerated the digitization of the payments industry by 2 to 3 years as lockdowns, restrictions, and other consumer health concerns have affected spending trends and consumer habits. Despite the […]
Killing the Cash Cow: Eliminating the FMCG industry’s trillion-dollar cash problem
In order to increase revenue, brands must increase the speed with which their products move across the distribution chain from the warehouse to the shopper’s basket. This makes increasing sales velocity a leading priority to empower FMCG growth. However, cash payments are one of the biggest barriers to doing business for FMCGs across emerging markets, […]
Automate to Accelerate your Marketing
The absence of marketing automation is why many FMCGs have disjointed, inefficient marketing, and struggle to drive repeat sales. Marketing executives in the FMCG industry report that lack of automation is causing them to suffer from: Accelerate your marketing by adopting automation The FMCG industry is changing rapidly, and with the rise of digital, brands […]
AI powered technology that removes barriers to fair & profitable trade in emerging markets
Through our unrivalled Intelligent Open Commerce Platform, we’re helping businesses make better decisions and access a world of opportunity. With our Intelligent Open Commerce Platform™: Our Intelligent Open Commerce Platform comprises an AI-powered insights tool – RedInsights, that draws from over 50,000 data points in real-time to provide brands with a detailed, live view of the fragmented local […]
Are your sales team left in the dark?
Your sales team are at the heart of your FMCG business, opening up new avenues for sales opportunities. For your sales team, the power of syndicated data and unlocking the benefits of it proves invaluable. The real question is, are your sales team left in the dark when it comes to analysis of the data made available to them? […]
Reversing the Decline of the Distribution Industry
The distribution chain is the heart of the CPG industry, and at the center of that chain are distributors. Distributors are responsible for moving approximately $6 trillion in goods between manufacturers and consumers but have recently been struggling to remain profitable. The global pandemic has only accelerated market trends that put more pressure on distributors. Slower economies […]
Power is shifting – retailers and consumers are taking control from CPGs
Do you have the ammunition needed to take back control and maintain market share? In recent times, changes in consumer behavior and the retail landscape have put increasing pressure on CPG companies. Today’s customers have veered from the traditional linear path-to-purchase that CPG companies controlled. Brand loyalty is also waning now that customers interact with […]
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