Lack of merchant engagement is costing FMCGs billions in lost sales opportunities.
The FMCG industry in emerging markets depends heavily on an interconnected distribution network where brands must work closely with distributors and retailers to move products to the end consumer. However, this distribution model means brands are disconnected from the very retailers that are essential to driving sales and brand growth, as marketers lack visibility across […]
Drive digital transformation to scale up
For decades, strong brands and product innovations were the recipe for success in the consumer goods industry. More recently, tried-and-true traditional distribution models in emerging markets accounted for three-quarters of revenue growth, but a new era has since dawned that requires a new strategy. Large FMCG brands and distributors now recognize the need to embrace […]
Eliminating friction along the distribution chain in the FMCG industry
The distribution chain is the heart of the FMCG industry, keeping retailers’ shelves stocked and end consumers satisfied. For decades, FMCG brands in emerging markets have operated through a traditional distribution model dependent on a manually connected network of intermediaries to move products from the manufacturers to end consumers. However, the pandemic has tested the […]
Improved Market Visibility for Distributors
Distributors in emerging markets are facing a major disruption in their distribution model, with key metrics showing that challenges to the traditional models have eroded the financial health of distributors. The rise of modern trade and digital commerce threaten traditional distribution and have driven gross profit margins down by an average of 4% per year, resulting in direct EBITDA […]
Driving growth with digitalized distribution
The global FMCG industry is predicted to grow at an incredible 5.4% each year to reach $15 trillion by 2025, with much of this growth coming from developing markets, according to a report from Allied Market Research. However, historic data shows that large FMCG brands are stagnating rather than growing, with small companies generating two to three […]
The key to sustainable growth for FMCG brands
The FMCG industry has had a long history of generating reliable growth through mass brands. In 2010, the FMCG industry was responsible for creating 23 of the top 100 global brands and had grown the total return to shareholders (TRS) by almost 15% per year for 45 years. However, shifting consumer behaviour, retailer consolidation, and the […]
Is marketing in the dark costing you money?
Driving sales is crucial to the success of FMCG brands, and that success depends on your marketing team being able to anticipate market demand and take advantage of sales opportunities. However, many teams are marketing in the dark, lacking the data and insights needed to respond to market demand in real-time. Is your marketing disjointed, […]
Dare to be Different: Creating new sales opportunities with data
Developing markets hold tremendous growth potential for the FMCG industry and are likely to generate new consumer sales of $11 trillion by 2025, an equivalent of 170 Procter & Gambles. However, local competitors and smaller brands will fight for that business in ways that established multinational FMCG brands have not seen. Smaller brands currently account for 19% […]
Why More Money is Killing Your Business
Digital payments are growing globally as the market is expected to expand at a CAGR of 19.4% between 2021 and 2028. The coronavirus pandemic has further accelerated the digitization of the payments industry by 2 to 3 years as lockdowns, restrictions, and other consumer health concerns have affected spending trends and consumer habits. Despite the […]
Killing the Cash Cow: Eliminating the FMCG industry’s trillion-dollar cash problem
In order to increase revenue, brands must increase the speed with which their products move across the distribution chain from the warehouse to the shopper’s basket. This makes increasing sales velocity a leading priority to empower FMCG growth. However, cash payments are one of the biggest barriers to doing business for FMCGs across emerging markets, […]
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