Category: Blog

Including the excluded: Solving the digital payments problem in emerging markets

Today, across emerging markets, over 2 billion individuals and 200 million small businesses are excluded from accessing critical financial services, leading to high levels of inequality, and increased social and economic challenges. Micro, Small, and Medium Enterprises (MSMEs), which constitute over 90% of all businesses, and provide over 50% of the employment in emerging economies, cannot access the financial services […]

Data-driven decision making is key to driving sales growth

Across the FMCG industry, sales growth is directly tied to overall company growth, as 50% of all the value created by an FMCG company rests on the sales force. Driving next-generation sales growth will require CPG companies to develop advanced insight, agility, and technology capabilities. An industry survey shows that brands willing to shakeup their traditional sales models and […]

Empower your sales reps with data analytics

Across the FMCG industry, sales representatives are some of the most important value drivers for brands and distributors, as sales reps sell $34 trillion worth of FMCG goods to over 1 billion micro-sellers every year. Research shows that sales-team effectiveness is crucial for growth, as over half of the company’s value creation is tied to the sales […]

Open commerce and ERP –The best digital solution to drive FMCG growth

Changing consumer behavior and the increasing importance of data analytics have disrupted the linear value chain in the FMCG industry. FMCG brands in emerging markets, who have traditionally depended on manual processes, now recognize the need to adopt digital solutions that offer superior, personalized services at lower costs. However, cost pressures have continued to rise, […]

Choosing the best digital solution for your FMCG brand

The FMCG industry has experienced significant disruption over the last decade, caused by the rapid adoption of digital technologies and e-commerce, as well as changing consumer preferences. This disruption, which is poised to continue has affected the ability of larger FMCG brands to generate profitable growth. Research shows that smaller, digitally-enabled brands have recorded the highest […]

The Big Shake: Get ready for digital disruption in B2B commerce

At the turn of the century, retail in emerging markets experienced tremendous growth and immense change. Reports show that as the population in emerging markets grew by 21 percent between 2000 and 2015, retail sales per capita rose from $525 to $1490.1. Over the same period, emerging markets’ share of global retail sales jumped from 32 percent […]

Driving digital disruption for FMCG brands in emerging markets

For decades, FMCG brands in emerging markets have depended on a traditional distribution model to penetrate a highly fragmented market and get their products to retailers’ shelves. However, this model is grossly inefficient as it relies on costly cash payments and a large sales force who make hundreds of visits every week to merchant’s stores. […]

Lack of data analytics spells death for FMCG distributors

Today, wholesalers and distributors in emerging markets face intensified battles over shrinking margins, increased competitive pressures from e-commerce platforms, fluctuating market demand, and supply chain issues. FMCG manufacturers want faster and cheaper ways of getting their products to the retailer’s shelves, and retailers want to buy products at lower prices and still increase their profits. This […]

How FMCGs can unlock outsized growth with data analytics

Adoption of data analytics is a must for FMCG brands who want to drive consistent, outsized growth. Research shows that FMCG brands who effectively use data analytics capabilities to service their sales and marketing processes are 150 percent more likely to outgrow their competitors. Many FMCG leaders, especially those in emerging markets, recognize the need to leverage […]

Future-proof your supply chain with digital

Globally, FMCG supply chains have been disrupted and the critical shortcomings in the current system have been exposed. Studies show that 40 percent of all multinational companies have had their supply chains recently disrupted. Many manufacturers have seen production halted due to a shortage of materials, while others have been unable to cope with the rapid fluctuations […]