RedCloud expands its open commerce platform to empower distributors in Argentina.

Global technology firm, RedCloud partnered with three FMCG distributors in the Santa Fe province of Argentina to drive business growth with Red101 Market, the world’s first Open Commerce platform.

RedCloud has announced a partnership with Calfra, Florida, and Irlanda, three large FMCG distributors in the Santa Fe province of Argentina. These distributors are large players in the food and beverage market and carry over 800 SKUs combined. This partnership will enable these distributors to grow their business without increasing costs by providing access to a vast network of retailers across Argentina who already use the Red101 Market app.

Speaking on the partnership, Maximiliano Calviño, the CEO of Calfra says, “I expect to gain new customers from this partnership with RedCloud and grow as a distributor by being more responsive to customer needs and offering better products and services. We are in a critical growth stage, and we want to provide retailers with the goods they want to sell on an easy-to-access digital platform, and RedCloud helps us achieve that.”

Florida’s CEO, Facundo Perez, also said “What we are looking for with RedCloud is to expand our market reach and get to places that we are not reaching today, so that more retailers get to know us and buy from us. We believe we that our business has incredible growth potential, and we are confident that RedCloud can help us take the next big step”

The traditional B2B distribution process in Argentina and LATAM provides brands and distributors with little to no visibility across points of sale and no direct relationships with customers that can be leveraged to drive growth. By joining RedCloud’s Open Commerce platform, these distributors will be able to digitize their entire B2B supply chain and gain in-depth visibility across the market to see in real-time where the demand for their products are.

Soumaya Hamzaoui, COO of RedCloud, says “These partnerships are the proof of our commitment to empowering distributors across Latin America with a digital platform that expands their market reach and drives business growth. Our revolutionary Open Commerce platform is the answer to the broken traditional distribution chain has left distributors without visibility across the supply chain, unable to unlock new markets and maximize growth opportunities.”

This expansion aligns with RedCloud’s mission to enable trade everywhere, especially across emerging markets with open commerce technology, so brands, distributors, and retailers can trade openly and without restrictions. Red101 Market is the world’s first Open Commerce platform that connects brands, distributors, and retailers on a single platform and enables open frictionless trading.

With the Red101 Market App, brands and distributors can create a digital store where new and existing retailers across multiple geo-locations can access all their products anytime. In addition, retailers on the platform can also access more products from different brands and distributors, order for stock right on their mobile phones, and pay digitally or on delivery, as they prefer.

About RedCloud

RedCloud is a global technology company committed to enabling commerce everywhere, especially in emerging markets, by digitally connecting FMCG brands, distributors, and merchants that enable them to sell smarter, buy better, and pay simpler. With its proprietary Open Commerce platform, RedCloud is poised to drive economic growth in the FMCG industry by providing new levels of visibility and enabling strategic decision-making based on real-time data analysis syndicated across the distribution chain. 

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