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Further understand the market and uncover new opportunities

Transform the way your current distributors do business

With Red101®, we digitise the entire buying and selling processes of your distributors and their customers, including those who are part of the informal economy.

Gain insights and intelligence from across the supply chain

With RedInsights™, we provide you with AI powered analysis and insights from the supply chain, collected from 50,000+ data points.

Use promotions and run ad campaigns to nudge the market

With RedAds™, we arm you with a set of tools to run highly targeted campaigns to accelerate your brands sales.

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We help you to understand and expand in markets

Most FMCG brands have long had to rely on limited, outdated insights for strategic decision-making in emerging markets.

RedCloud’s Intelligent Open Commerce Platform provides the in-depth, live insights needed to make data-driven decisions and gain a competitive advantage in the market.

  • Our tools collect live data across the market with over 50,000+ data points so brands have an accurate picture of the market.
  • You can access actionable insights drawn from live, real-time data across the market and implement them with a few clicks.
  • You can see everything from sales patterns and basket metrics to segment level penetration in granular detail.
  • Our RedInsights™ tool goes beyond raw data and leverages best-in-class AI to process the data and provide insights that help brands make better business decisions.

Our tools help you uncover new opportunities

Accurate data-led insights are the key to capturing demand and closing a market share gap, RedCloud’s Intelligent Open Commerce platform makes this possible.

  • Brands like yours can accurately identify new opportunities and pinpoint new geolocations where the demands for their products are highest.
  • Our platform helps you to formulate strong GTM strategies and create specific customer profiles in new markets, allowing you to stimulate expansion into new profitable market segments.
  • Our insights tool links with our ads tool so you can access promotional tools to help drive awareness and sales.

We help you increase influence further down the supply chain

The traditional distribution model in emerging markets leaves brands with almost no influence over the supply chain once their products leave the warehouse, which also limits the brand’s ability to directly engage with retailers and small distributors.

  • Our Platform helps you increase supply chain influence and visibility in emerging markets.
  • You can can create targeted promotions to anybody on the Red101® platform through RedAds™.
  • RedAds™ provides you with an advanced targeting system that segments customers into multiple profiles, and enables precision advertising to accelerate sales.